fashion.office

The other media trend we saw at New York Fsahion Week are the the projects targeted to the B2B audience, mostly to provide a service. They are designed to help industry member to be omnipresent. It’s so hard to be at every fashion show, it’s exhausting and sometimes physically impossible. So KCD (fashion PR and production) along with King & Partners (digital agency), developed a digital fashion shows platform for press and buyers, to deliver relevant information, including a pretaped runway show, high-resolution images, close ups of accessories, a run of show, a video designer preview, show credits and even a beauty section. The show is produced by Stacy Streigel at One Kick, but don’t get too exited, you’ll need a password to see this site, of course, is’t meant for the industry, not general public.

Needless to say, the guests will be able to view the shows online after live shows occured. What really really scares me is that there’s already a lot of unprofessional journalist into the fashion world and if every information comes from inside the brand, then we won’t have much objectivity about fashion shows… But leaving aside my concerns if I were a fashion journalist, I would be delighted to have this information at my fingertips. And of course, for buyers is the best tool technology has provided so far.

Another great tool was developed by Made Fashion Week, it’s a new digital platform to showcase it’s participating designers this season, including an app for mobile devices that will broadcast live images of runway shows and presentations as they unfold. Show attendees will be able to review favorite looks, take notes on individual looks, e-mail favorite looks and tweet about shows LIVE, as those looks are coming down the runway.

Made Fashion Week will comprise more than 50 shows, presentations and events from Wednesday to Feb 15. including Proenza Schouler, Alexander Wang, Peter Som, Sophie Theallet, Suno, Alejandro Ingelmo, Christian Cota and Erin Fetherston.